September 05, 2026
3:10 AM
Labaytum Award for Excellence in Serving the Guests of Allah
About the Award
The “Labaytum” Award for Excellence in Serving the Guests of Allah was launched to promote competitiveness among service providers, aiming for excellence in their services to create a spiritual journey beyond the expectations of the Guests of Allah.
The award encourages all service providers to enhance the quality of service during the Guests of Allah’s journey, aiming to increase satisfaction, enrich their experience, and make it unique, by evaluating providers against specific standards and criteria, including:
Making the Guests of Allah the focus of operations
Achieving excellence in collaboration with government partners
Advancing the private and third-sector system
Measuring guest satisfaction
Measuring service performance quality
Compliance and adherence
Labaytum Excellence Award
Vision
Contributing to supporting and empowering relevant entities to deliver distinguished services within the Hajj and Umrah system
Mission
Enriching the experience of the Guests of Allah by honoring outstanding entities that provide services within the Hajj and Umrah system
Values
Excellence in Service | Transparency | Quality | Fact-Based | Competitiveness
Award Objectives
Highlighting and recognizing the efforts made in serving the Guests of Allah
Encouraging relevant entities to improve the services provided to facilitate the performance of rituals for the Guests of Allah and enrich their experience
Raising the level of competitiveness in excellence to deliver high-quality services among relevant entities serving the Guests of Allah
Enhancing the role of leaders and workers within the system through encouragement and motivation toward continuous development
Award Impact
Raising the level of quality in service delivery performance
Sustainability in providing distinguished services within the Hajj and Umrah system
Spreading and promoting a culture of excellence in service delivery
Contributing to increasing the satisfaction rate of the Guests of Allah
Achieving the principle of competitiveness in improving the quality of services provided to the Guests of Allah
Award Impact
Raising the level of quality in service delivery performance
Sustainability in providing distinguished services within the Hajj and Umrah system
Spreading and promoting a culture of excellence in service delivery
Contributing to increasing the satisfaction rate of the Guests of Allah
Achieving the principle of competitiveness in improving the quality of services provided to the Guests of Allah
Award Cycle
Award Categories
Outstanding service providers within the Hajj and Umrah system are nominated according to the categories, totaling 12 categories
Award Application Requirements
The entity must belong to one of the approved award categories
Submission of the required nomination files and confirmation that their dates fall within the award cycle timeframe
